A logo design that was a heck of a lot of fun. Our budget allowed us to explore a lot of different options and do a lot of really good research on competitors and industry trends. Previously the company had a yellow and red logo that reminded me a lot of McDonald’s or Denny’s…However, the company is much more high end than that so we developed a nice, rich, organic looking color palette that was very inviting.
This symbol is on every thing now. Trucks, shirts, stickers, signs, business cards etc. They were very satisfied with their new, professional look.
